We frame up a positioning statement around your brand, a colorful "push marketing" message in colorful, enganging language that defines your brand and products.

Next steps include developing a company and/or personal storyline and finding key words and phrases (the push-marketing) to propel your company into sharp focus with the buying public and dealers if required. We use these assets in all communications to deliver a strong marketing message.

Then we'll orchestrate a powerful, evocative, above all efficient marketing campaign making best use of Scull Communications' experience and industry access.

Then follows an orchestrated marketing campaign making best use of Scull Communications' experience and industry access. The press strategy includes press releases, product news, show coverage and reviews that build the industry buzz you need to succeed.

Success is a science; if you have the conditions, you get the result.